From Mercedes-Benz to Mattel, New York's famed fashion week has had many sponsors. And now with the recession in full-effect IMG Fashion (group responsible for organizing fashion week) is giving unconventional labels, like Mattel the opportunity to show. In fact, 50 designers have signed on to create looks for life-size Barbies; to rip the runway.
And with fewer confirmed designers than last season, Mattel is sure to breathe life into the much-anticipated February event.
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